Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.33 across 7 posts. Recurring marks: bold red typographic overlays, brand logo in frame.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “personal_story”.
3 reels, 2 carousels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 38 words on average.
1.7 posts a week between 10 Oct and 30 Oct.
Your best post earned 2.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“personal_story”, 0.1% ER.
“bold headline in red banner”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
mixed close-ups and establishing shots with bold typography overlays
Voice
“authoritative and reassuring”
Recurring marks
- 01bold red typographic overlays
- 02brand logo in frame
- 03text overlays on imagery
- 04consistent color balance
- 05short, punchy captions in visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 33
Visual consistency 0.33 across 7 posts. Recurring marks: bold red typographic overlays, brand logo in frame.
Fix in full reportHook strengthBest post vs. median 66
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “personal_story”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 38 words on average.
CTA templatesCadencePosts per week 43
1.7 posts a week between 10 Oct and 30 Oct.
Best posting windowsYour best post earned 2.1× the engagement of your weakest.
#1 · 0.1%
mixed close-ups and establishing shots with bold typography overlays
“authoritative and reassuring”