Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: text overlays featuring HSBC brand name, brand color red (#D32F2F) as dominant accent.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “text overlay on image”.
3 reels, 1 image, 1 carousel across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 68 words on average.
1.7 posts a week between 12 Oct and 2 Nov.
Your best post earned 4.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay on image”, 0.3% ER.
“large opening quotation”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
text overlay featuring brand name; dynamic framing to emphasize brand colors
Voice
“consistent, authoritative, and clear”
Recurring marks
- 01text overlays featuring HSBC brand name
- 02brand color red (#D32F2F) as dominant accent
- 03HSBC logo visible in frames
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: text overlays featuring HSBC brand name, brand color red (#D32F2F) as dominant accent.
Fix in full reportHook strengthBest post vs. median 31
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “text overlay on image”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 68 words on average.
CTA templatesCadencePosts per week 42
1.7 posts a week between 12 Oct and 2 Nov.
Best posting windowsYour best post earned 4.4× the engagement of your weakest.
#1 · 0.3%
text overlay featuring brand name; dynamic framing to emphasize brand colors
“consistent, authoritative, and clear”