Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold typography, brand color palette.
Your best post earns 2.6% engagement; the median post 1.0%. The one that landed opened with “visual reveal”.
5 of 5 posts are carousels. reels and images untested.
1 of 5 captions asks the reader to do anything. 4–7 hashtags per post. 137 words on average.
0.1 posts a week between 15 Aug and 21 Oct. Less than one post a week.
Your best post earned 14× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual reveal”, 2.6% ER.
“One Sunday can create five different HR questions.”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold typography
- 02brand color palette
- 03text overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold typography, brand color palette.
Fix in full reportHook strengthBest post vs. median 39
Your best post earns 2.6% engagement; the median post 1.0%. The one that landed opened with “visual reveal”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 4–7 hashtags per post. 137 words on average.
CTA templatesCadencePosts per week 13
0.1 posts a week between 15 Aug and 21 Oct. Less than one post a week.
Best posting windowsYour best post earned 14× the engagement of your weakest.
#1 · 2.6%
“brand”