When buyers ask AI about enterprise IT infrastructure, HPE is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to HPE.
Read from the 6 answers that named HPE.
AI links HPE with this more than any other theme, and rarely credits it for strong option for modernising hardware. The full report shows the exact wording from each answer.
HPE leads. Dell Technologies is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 HPEYou 100% #1.7
- 02 Dell Technologies 100% #2.0
- 03 Microsoft 67% #2.5
- 04 AWS 33% #3.0
- 05 Lenovo 33% #3.0
- 06 Yotta Data Services 17% #4.0
HPE loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get HPE onto first
- The questions to win, in the order to win them
- What to publish on HPE's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: green accent in the logo and on pins, bold white headline text.
Your best post earns 0.5% engagement; the median post 0.4%. The one that landed opened with “Treasure hunt complete.”.
3 reels, 1 carousel, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 40 words on average.
8.6 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Treasure hunt complete.”, 0.5% ER.
“WHEN WAS THE LAST TIME YOU PATCHED YOURS?”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean centred framing with one bold headline or one presenter, and generous empty space around it
Voice
“A confident brand voice that opens with a short teaser line, explains the benefit in one plain sentence, and points the reader to the link in bio.”
Recurring marks
- 01green accent in the logo and on pins
- 02bold white headline text
- 03link-in-bio prompt
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about enterprise IT infrastructure, HPE is named in 6 of 6 answers.
HPE leads. Dell Technologies is next.
- 01 HPE YOU 100% #1.7
- 02 Dell Technologies 100% #2.0
- 03 Microsoft 67% #2.5
- 04 AWS 33% #3.0
- 05 Lenovo 33% #3.0
- 06 Yotta Data Services 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: green accent in the logo and on pins, bold white headline text.
Fix in full reportHook strengthBest post vs. median 75
Your best post earns 0.5% engagement; the median post 0.4%. The one that landed opened with “Treasure hunt complete.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 95
8.6 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.3× the engagement of your weakest.
#1 · 0.5%
Clean centred framing with one bold headline or one presenter, and generous empty space around it
“A confident brand voice that opens with a short teaser line, explains the benefit in one plain sentence, and points the reader to the link in bio.”