When buyers ask AI about Baby care products, Honest is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Honest in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Honest.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Honest leads. CeraVe is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 HonestYou 67% #5.0
- 02 CeraVe 33% #1.5
- 03 Mustela 33% #3.5
- 04 Pipette 33% #3.5
- 05 Alaffia 17% #1.0
- 06 Aveeno 17% #1.0
Buyers asked. AI answered. Honest was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Honest loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 10 websites to get Honest onto first
- The questions to win, in the order to win them
- What to publish on Honest's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: soft, warm caregiving scenes, product-focused with lifestyle context.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “cute moment”.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 28 words on average.
8.4 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“cute moment”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01soft, warm caregiving scenes
- 02product-focused with lifestyle context
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Baby care products, Honest is named in 4 of 6 answers.
Honest leads. CeraVe is next.
- 01 Honest YOU 67% #5.0
- 02 CeraVe 33% #1.5
- 03 Mustela 33% #3.5
- 04 Pipette 33% #3.5
- 05 Alaffia 17% #1.0
- 06 Aveeno 17% #1.0
Buyers asked. AI answered. Honest was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 37
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: soft, warm caregiving scenes, product-focused with lifestyle context.
Fix in full reportHook strengthBest post vs. median 3
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “cute moment”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 28 words on average.
CTA templatesCadencePosts per week 95
8.4 posts a week between 30 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.0%
“brand”