When buyers ask AI about new cars and SUVs USA, Honda is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Toyota is named more often.
The one idea AI attaches to Honda.
Read from the 5 answers that named Honda.
AI links Honda with this more than any other theme, and rarely credits it for towing. The full report shows the exact wording from each answer.
Honda is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Toyota 100% #3.2
- 02 HondaYou 83% #1.2
- 03 Kia 67% #2.0
- 04 Subaru 33% #3.0
- 05 Ford 17% #1.0
- 06 Chevrolet 17% #2.0
Buyers asked. AI answered. Honda was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Honda loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Honda onto first
- The questions to win, in the order to win them
- What to publish on Honda's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.17). Recurring marks: single hero car shot with saturated colour, full-cabin POV showing the space claim.
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “Hybrid power meets Baja.”.
3 reels, 1 image, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 14 words on average.
2.9 posts a week between 28 Oct and 9 Nov.
Your best post earned 18× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Hybrid power meets Baja.”, 0.5% ER.
“Friends, gear, quick stops, new plans”, 0.0% ER.
Product showcase posts average 0.3%, lifestyle posts 0.0%: 10× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
The car is the hero: a full-body three-quarter angle with generous negative space around it.
Voice
“Short, punchy taglines that speak about the car as a character, such as a friend or a teammate, rather than addressing the reader directly.”
Recurring marks
- 01single hero car shot with saturated colour
- 02full-cabin POV showing the space claim
- 03a real person in frame as proof of use
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about new cars and SUVs USA, Honda is named in 5 of 6 answers.
Honda is second.
- 01 Toyota 100% #3.2
- 02 Honda YOU 83% #1.2
- 03 Kia 67% #2.0
- 04 Subaru 33% #3.0
- 05 Ford 17% #1.0
- 06 Chevrolet 17% #2.0
Buyers asked. AI answered. Honda was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 8 posts (consistency 0.17). Recurring marks: single hero car shot with saturated colour, full-cabin POV showing the space claim.
Fix in full reportHook strengthBest post vs. median 10
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “Hybrid power meets Baja.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 24
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 14 words on average.
CTA templatesCadencePosts per week 64
2.9 posts a week between 28 Oct and 9 Nov.
Best posting windowsYour best post earned 18× the engagement of your weakest.
#1 · 0.5%
The car is the hero: a full-body three-quarter angle with generous negative space around it.
“Short, punchy taglines that speak about the car as a character, such as a friend or a teammate, rather than addressing the reader directly.”