When buyers ask AI about discount retail shopping, Home Bargains is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Wilko and B&M are named more often.
AI names Home Bargains in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Home Bargains.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Home Bargains is fourth. Wilko is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Wilko 67% #7.5
- 02 B&M 67% Not named
- 03 Poundland 50% #4.3
- 04 Home BargainsYou 33% #3.0
- 05 Primark 33% #2.0
- 06 TK Maxx 33% #3.0
Buyers asked. AI answered. Home Bargains was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Home Bargains loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Comparing brands0 of 1
-
Deciding what to look for1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 29 websites to get Home Bargains onto first
- The questions to win, in the order to win them
- What to publish on Home Bargains's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.4% engagement; the median post 0.1%.
3 reels, 1 image, 1 carousel across 5 posts.
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 56 words on average.
8.2 posts a week between 28 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“AU Vodka just pulled up in a GOLD CAR?!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
focused on showcasing products with clear visibility and vibrant colors
Recurring marks
- 01seasonal themes
- 02playful captions
- 03product-focused visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about discount retail shopping, Home Bargains is named in 2 of 6 answers.
Home Bargains is fourth. Wilko is named almost twice as often.
- 01 Wilko 67% #7.5
- 02 B&M 67% Not named
- 03 Poundland 50% #4.3
- 04 Home Bargains YOU 33% #3.0
- 05 Primark 33% #2.0
- 06 TK Maxx 33% #3.0
Buyers asked. AI answered. Home Bargains was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 26
Your best post earns 0.4% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 76
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 56 words on average.
CTA templatesCadencePosts per week 95
8.2 posts a week between 28 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.0× the engagement of your weakest.
#1 · 0.4%
focused on showcasing products with clear visibility and vibrant colors