When buyers ask AI about child sponsorship and adoption services, Holt International is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Holt International.
Read from the 5 answers that named Holt International.
AI links Holt International with this more than any other theme, and rarely credits it for trauma-informed care. The full report shows the exact wording from each answer.
Holt International leads. World Vision is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Holt InternationalYou 83% #1.6
- 02 World Vision 50% #2.0
- 03 CCAI 50% #2.7
- 04 Children International 33% #2.0
- 05 Hand in Hand International 33% #3.0
- 06 Unbound 33% #3.0
Buyers asked. AI answered. Holt International was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Holt International loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 6 websites to get Holt International onto first
- The questions to win, in the order to win them
- What to publish on Holt International's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.70). Recurring marks: focus on children and families, natural lighting.
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “Personal story of Khulan”.
3 carousels, 2 images across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 109 words on average.
5.6 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Personal story of Khulan”, 0.6% ER.
“Heartwarming story of Christmas celebrations”, 0.0% ER.
Lifestyle posts average 0.5%, inspirational posts 0.2%: 2.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on individuals or small groups, occasionally employing the rule of thirds for variety.
Voice
“Our captions speak directly to the heart, blending compassion, advocacy, and a call to action, always emphasizing the importance of family and community.”
Recurring marks
- 01focus on children and families
- 02natural lighting
- 03emotional storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about child sponsorship and adoption services, Holt International is named in 5 of 6 answers.
Holt International leads. World Vision is next.
- 01 Holt International YOU 83% #1.6
- 02 World Vision 50% #2.0
- 03 CCAI 50% #2.7
- 04 Children International 33% #2.0
- 05 Hand in Hand International 33% #3.0
- 06 Unbound 33% #3.0
Buyers asked. AI answered. Holt International was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 70
A 6-colour palette held across 7 posts (consistency 0.70). Recurring marks: focus on children and families, natural lighting.
Fix in full reportHook strengthBest post vs. median 59
Your best post earns 0.6% engagement; the median post 0.3%. The one that landed opened with “Personal story of Khulan”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 80
5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 109 words on average.
CTA templatesCadencePosts per week 95
5.6 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.6%
Centered compositions with a focus on individuals or small groups, occasionally employing the rule of thirds for variety.
“Our captions speak directly to the heart, blending compassion, advocacy, and a call to action, always emphasizing the importance of family and community.”