When buyers ask AI about Running footwear, HOKA is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Asics and Nike are named more often.
AI names HOKA in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named HOKA.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
HOKA is fifth. Asics is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Asics 100% #1.7
- 02 Nike 100% #1.7
- 03 Puma 100% #3.2
- 04 Adidas 50% #3.0
- 05 HOKAYou 33% #5.5
- 06 New Balance 33% #5.5
Buyers asked. AI answered. HOKA was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
HOKA loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Asking for someone like them1 of 1
recommending others
- Which of the 17 websites to get HOKA onto first
- The questions to win, in the order to win them
- What to publish on HOKA's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
One posts, scored on two things.
Read from their one most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
1 of 1 post is a carousel. reels and images untested.
0 of 1 caption ask the reader to do anything. 2 hashtags per post.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Motivational and brand-centric, emphasizing achievements and the spirit of movement.”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Running footwear, HOKA is named in 2 of 6 answers.
HOKA is fifth. Asics is named almost twice as often.
- 01 Asics 100% #1.7
- 02 Nike 100% #1.7
- 03 Puma 100% #3.2
- 04 Adidas 50% #3.0
- 05 HOKA YOU 33% #5.5
- 06 New Balance 33% #5.5
Buyers asked. AI answered. HOKA was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
One posts, scored on two things.
Format rangeReel · Carousel · Image 20
1 of 1 post is a carousel. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
0 of 1 caption ask the reader to do anything. 2 hashtags per post.
CTA templatesYour best posts, ranked by engagement rate.
#1 · 0.1%“Motivational and brand-centric, emphasizing achievements and the spirit of movement.”