When buyers ask AI about furniture fittings and hardware, Hettich is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Hettich.
Read from the 6 answers that named Hettich.
AI links Hettich with this more than any other theme, and rarely credits it for strong alternative. The full report shows the exact wording from each answer.
Hettich leads. Blum is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 HettichYou 100% #2.2
- 02 Blum 100% #1.0
- 03 Grass 100% #3.2
- 04 Häfele 83% #3.6
- 05 Salice 33% #4.5
Hettich loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Hettich onto first
- The questions to win, in the order to win them
- What to publish on Hettich's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: Partner logo strip or date badge on the image, Headline box laid over the photo.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Neue Perspektiven für das Wohnen von morgen.”.
3 reels, 2 images across 5 posts. carousels untested.
3 of 5 captions ask the reader to do anything. 1–8 hashtags per post. 66 words on average.
5.8 posts a week between 3 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Neue Perspektiven für das Wohnen von morgen.”, 0.3% ER.
“Gemeinsam mehr erreichen mit dem Praxistag Effizientes Hand…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
The product sits inside a real room in a wide, static frame, with a headline block set above it.
Voice
“Friendly and practical, speaking straight to the reader with a light pun to open, then a clear pointer to the product or event, like a helpful craftsperson's note.”
Recurring marks
- 01Partner logo strip or date badge on the image
- 02Headline box laid over the photo
- 03Warm wood-look interiors
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about furniture fittings and hardware, Hettich is named in 6 of 6 answers.
Hettich leads. Blum is next.
- 01 Hettich YOU 100% #2.2
- 02 Blum 100% #1.0
- 03 Grass 100% #3.2
- 04 Häfele 83% #3.6
- 05 Salice 33% #4.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: Partner logo strip or date badge on the image, Headline box laid over the photo.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Neue Perspektiven für das Wohnen von morgen.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 65
3 of 5 captions ask the reader to do anything. 1–8 hashtags per post. 66 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 3 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.7× the engagement of your weakest.
#1 · 0.3%
The product sits inside a real room in a wide, static frame, with a headline block set above it.
“Friendly and practical, speaking straight to the reader with a light pun to open, then a clear pointer to the product or event, like a helpful craftsperson's note.”