When buyers ask AI about online skincare retail, 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. La Roche‐Posay and Clinique are named more often.
AI names 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 is number 8. La Roche‐Posay is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 La Roche‐Posay 50% #3.0
- 02 Clinique 33% #2.5
- 03 SkinCeuticals 33% #3.0
- 04 CeraVe 33% #3.5
- 05 Paula’s Choice 33% #3.5
- 08 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧You 17% Not named
Buyers asked. AI answered. 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 32 websites to get 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 onto first
- The questions to win, in the order to win them
- What to publish on 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.48). Recurring marks: prominent product focus, bold promotional hooks.
Your best post earns 8.8% engagement; the median post 0.5%. The one that landed opened with “TAG & WIN”.
4 images, 1 carousel across 5 posts. reels untested.
2 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 72 words on average.
2.2 posts a week between 16 Oct and 1 Nov.
Your best post earned 28× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“TAG & WIN”, 8.8% ER.
“offer”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01prominent product focus
- 02bold promotional hooks
- 03seasonal/gift-centric framing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online skincare retail, 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 is named in 1 of 6 answers.
𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 is number 8. La Roche‐Posay is named almost twice as often.
- 01 La Roche‐Posay 50% #3.0
- 02 Clinique 33% #2.5
- 03 SkinCeuticals 33% #3.0
- 04 CeraVe 33% #3.5
- 05 Paula’s Choice 33% #3.5
- 08 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 YOU 17% Not named
Buyers asked. AI answered. 𝐇𝐞𝐭 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐚𝐡𝐮𝐢𝐬 - 𝐡𝐮𝐢𝐝𝐯𝐞𝐫𝐳𝐨𝐫𝐠𝐢𝐧𝐠𝐬𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐞𝐧 was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 48
A 6-colour palette held across 7 posts (consistency 0.48). Recurring marks: prominent product focus, bold promotional hooks.
Fix in full reportHook strengthBest post vs. median 5
Your best post earns 8.8% engagement; the median post 0.5%. The one that landed opened with “TAG & WIN”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 49
2 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 72 words on average.
CTA templatesCadencePosts per week 52
2.2 posts a week between 16 Oct and 1 Nov.
Best posting windowsYour best post earned 28× the engagement of your weakest.
#1 · 8.8%
“brand”