When buyers ask AI about Luxury fashion and accessories, Hermès is not in the answers yet.
Escaro Royale is named in 17% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Hermès yet.
Nothing to read yet. This fills in as soon as AI names Hermès.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Hermès was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Hermès
Escaro Royale leads. Hermès can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Escaro Royale 17% #1.0
- 02 HMLC 17% #1.0
- 03 House of Saloni Jain 17% #1.0
- 04 L’Oréal 17% #1.0
- 05 Tanishq 17% #1.0
- — HermèsYou 0% Not named
Buyers asked. AI answered. Hermès was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Hermès is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 38 websites to get Hermès onto first
- The questions to win, in the order to win them
- What to publish on Hermès's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.27). Recurring marks: bold color contrasts, geometric motifs.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “visual contrast to draw attention”.
3 reels, 2 carousels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 20 words on average.
1.8 posts a week between 14 Oct and 2 Nov.
Your best post earned 3.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual contrast to draw attention”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold color contrasts
- 02geometric motifs
- 03graphic illustrations
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Luxury fashion and accessories, Hermès is not in the answers yet.
Escaro Royale leads. Hermès can enter with one mention.
- 01 Escaro Royale 17% #1.0
- 02 HMLC 17% #1.0
- 03 House of Saloni Jain 17% #1.0
- 04 L’Oréal 17% #1.0
- 05 Tanishq 17% #1.0
- — Hermès YOU 0% Not named
Buyers asked. AI answered. Hermès was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 6 posts (consistency 0.27). Recurring marks: bold color contrasts, geometric motifs.
Fix in full reportHook strengthBest post vs. median 53
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “visual contrast to draw attention”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 30
0 of 5 captions ask the reader to do anything. 3–4 hashtags per post. 20 words on average.
CTA templatesCadencePosts per week 45
1.8 posts a week between 14 Oct and 2 Nov.
Best posting windowsYour best post earned 3.7× the engagement of your weakest.
#1 · 0.1%
“brand”