Prepared for HER CAMPUS

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

163.2K

Followers

0.7%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold text overlays, warm color grading.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.7% engagement; the median post 0.0%. The one that landed opened with “Introducing Gen Z's Fave Sibling Duo”.

Hook formulas

Format range

Reel · Carousel · Image

3 reels, 2 carousels across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 40 words on average.

CTA templates

Cadence

Posts per week

31.1 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 44× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.7% ERCarousel · 30 Oct 2026

The hook

“Introducing Gen Z's Fave Sibling Duo”

Why it worked

01Clear, bold hero image with text overlay introducing the duo
02Warm, authentic vibe through indoor setting and natural smiles
03Visible creator credits and handles in caption

1,178 likes21 comments

#2 · 0.2% ER

opening bold line

Text overlay is eye-catching and easily readable against pumpkin background

#3 · 0.0% ER

Clear product focus

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“Introducing Gen Z's Fave Sibling Duo”, 0.7% ER.

Weakest

“Opening question”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.27share of frame

#FFFFFF67%

#00000033%

#2C2C2C33%

#2ECC7133%

#3498DB33%

#4B0F2D33%

Look

two or more subjects framed with text overlay in warm indoor setting

text overlay at topportrait-oriented shotssubject slightly off-centerwarm indoor lighting

soft natural lighting with warm tonality warm editing with subtle grain static frames with minimal motion; reels include motion through cuts

Voice

“conversational, approachable”

Avg caption

40 words

Language

English

craft and creator culturepop culture momentscivic engagement and educationseasonal lifestylecommunity invitationauthentic product testing

Recurring marks

01bold text overlays
02warm color grading
03consistent typography
04bio-link CTAs
05seasonal content threads

Subjects, by frequency

people (creators/celebrities)

text overlays/graphics

seasonal props/promo

infographics/ballots

product in-use

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

46/100

163.2K

Followers

0.7%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 27

A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold text overlays, warm color grading.

Fix in full report

Hook strengthBest post vs. median 5

Your best post earns 0.7% engagement; the median post 0.0%. The one that landed opened with “Introducing Gen Z's Fave Sibling Duo”.

Hook formulas

Format rangeReel · Carousel · Image 69

3 reels, 2 carousels across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 36

2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 40 words on average.

CTA templates

CadencePosts per week 95

31.1 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 44× the engagement of your weakest.

#1 · 0.7%

The hook

“Introducing Gen Z's Fave Sibling Duo”

Carousel · 30 Oct 2026 · 1,178 likes

01Clear, bold hero image with text overlay introducing the duo

02Warm, authentic vibe through indoor setting and natural smiles

03Visible creator credits and handles in caption

#2 · 0.2% ER

opening bold line

Text overlay is eye-catching and easily readable against pumpkin background

#3 · 0.0% ER

Clear product focus

03All 5 posts, by engagement

29 Oct30 Oct

Best · “Introducing Gen Z's Fave Sibling Duo”, 0.7% ER.

Weakest · “Opening question”, 0.0% ER.

04Brand signature

67%

33%

two or more subjects framed with text overlay in warm indoor setting

text overlay at topportrait-oriented shotssubject slightly off-centerwarm indoor lighting

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @hercampus

5 fixes · competitors · AI answers

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