Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.90). Recurring marks: ingredient-bed flat lay, parchment-style regional text banner overlay.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Today, we celebrate the freedom that makes India ours.”.
9 carousels, 1 reel across 10 posts. images untested.
0 of 10 captions ask the reader to do anything. 5 hashtags per post. 45 words on average.
4.5 posts a week between 15 Aug and 30 Aug.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Excellent visual hierarchy and color coordination of the product range.
- 02Strong cultural relevance by mapping fragrances to specific Indian states.
- 03Clean, minimalist aesthetic that highlights the beautiful packaging design.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Today, we celebrate the freedom that makes India ours.”, 0.3% ER.
“Bring the crisp, uplifting notes of the valley right into y…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered vertical product packaging symmetrically framed by a dense flat lay of raw ingredients, anchored by a textured parchment-style horizontal text banner at the bottom.
Voice
“Evocative, sensory, and deeply rooted in Indian regional heritage. The tone is warm, friendly, and celebratory, often opening with a poetic hook that connects a specific place to the home environment. Captions maintain a structured rhythm with line breaks, thematic emojis, and a signature bracketed SEO keyword block.”
Recurring marks
- 01ingredient-bed flat lay
- 02parchment-style regional text banner overlay
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 90
A 5-colour palette held across 10 posts (consistency 0.90). Recurring marks: ingredient-bed flat lay, parchment-style regional text banner overlay.
Fix in full reportHook strengthBest post vs. median 75
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Today, we celebrate the freedom that makes India ours.”.
Hook formulasFormat rangeReel · Carousel · Image 44
9 carousels, 1 reel across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 10 captions ask the reader to do anything. 5 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 93
4.5 posts a week between 15 Aug and 30 Aug.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.3%Centered vertical product packaging symmetrically framed by a dense flat lay of raw ingredients, anchored by a textured parchment-style horizontal text banner at the bottom.
“Evocative, sensory, and deeply rooted in Indian regional heritage. The tone is warm, friendly, and celebratory, often opening with a poetic hook that connects a specific place to the home environment. Captions maintain a structured rhythm with line breaks, thematic emojis, and a signature bracketed SEO keyword block.”