When buyers ask AI about outdoor apparel and gear, Helly Hansen is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Wildcraft and Decathlon are named more often.
AI names Helly Hansen in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Helly Hansen.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Helly Hansen is fifth. Wildcraft is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Wildcraft 83% #2.4
- 02 Decathlon 67% #1.0
- 03 Columbia 50% #3.3
- 04 The North Face 33% #4.0
- 05 Helly HansenYou 17% Not named
- 06 Bluetyga 17% #1.0
Buyers asked. AI answered. Helly Hansen was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Helly Hansen loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Shopping for a specific need1 of 1
recommending others
- Which of the 28 websites to get Helly Hansen onto first
- The questions to win, in the order to win them
- What to publish on Helly Hansen's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.39). Recurring marks: outdoor gear as prop, gear-focused framing.
Your best post earns 0.1% engagement; the median post 0.0%.
3 images, 2 reels across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 23 words on average.
4.9 posts a week between 22 Oct and 29 Oct.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent brand voice with confident, mission-driven messaging”
Recurring marks
- 01outdoor gear as prop
- 02gear-focused framing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor apparel and gear, Helly Hansen is named in 1 of 6 answers.
Helly Hansen is fifth. Wildcraft is named almost twice as often.
- 01 Wildcraft 83% #2.4
- 02 Decathlon 67% #1.0
- 03 Columbia 50% #3.3
- 04 The North Face 33% #4.0
- 05 Helly Hansen YOU 17% Not named
- 06 Bluetyga 17% #1.0
Buyers asked. AI answered. Helly Hansen was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 39
A 6-colour palette held across 6 posts (consistency 0.39). Recurring marks: outdoor gear as prop, gear-focused framing.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 reels across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 23 words on average.
CTA templatesCadencePosts per week 95
4.9 posts a week between 22 Oct and 29 Oct.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.1%
“consistent brand voice with confident, mission-driven messaging”