Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: product logo centred over a field photo, short tagline under the logo or in a bottom banner.
Your best post earns 0.6% engagement; the median post 0.4%. The one that landed opened with “Grow your career at Helena.”.
4 reels, 1 carousel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 58 words on average.
5.8 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 6.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Grow your career at Helena.”, 0.6% ER.
“Seed protection starts with the right treatment.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A centred product or logo sits over a full-bleed field photo, with a banner or headline band framing it.
Voice
“A steady agronomy voice that talks about the product and the grower in the third person, then turns warm with a thank-you or a question to the community.”
Recurring marks
- 01product logo centred over a field photo
- 02short tagline under the logo or in a bottom banner
- 03thank-you framing that honours growers
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: product logo centred over a field photo, short tagline under the logo or in a bottom banner.
Fix in full reportHook strengthBest post vs. median 66
Your best post earns 0.6% engagement; the median post 0.4%. The one that landed opened with “Grow your career at Helena.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 72
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 58 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 31 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 6.3× the engagement of your weakest.
#1 · 0.6%
A centred product or logo sits over a full-bleed field photo, with a banner or headline band framing it.
“A steady agronomy voice that talks about the product and the grower in the third person, then turns warm with a thank-you or a question to the community.”