Nine posts, scored on five things.
Read from their nine most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 9 posts (consistency 0.85). Recurring marks: Ingredients-in-frame styling, Minimalist hand-drawn style text overlays.
Your best post earns 1.5% engagement; the median post 0.2%. The one that landed opened with “There’s something satisfying about a freshly sharpened knife.”.
5 carousels, 4 reels across 9 posts. images untested.
6 of 9 captions ask the reader to do anything. 4–6 hashtags per post. 85 words on average.
2.4 posts a week between 6 Aug and 1 Sept.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 9 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“There’s something satisfying about a freshly sharpened knif…”, 1.5% ER.
“Täydellinen kahvi vaatii hyvän pressopannun.”, 0.1% ER.
Product showcase posts average 0.6%, lifestyle posts 0.2%: 2.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered or rule-of-thirds layouts featuring top-down flat lays or close-up shallow depth of field shots on wooden countertops.
Voice
“Warm, friendly, and bilingual (Finnish/English). Combines enthusiastic seasonal hooks with structured, emoji-bulleted product features and recipes. Often uses first-person plural ('me', 'our') to invite the community in.”
Recurring marks
- 01Ingredients-in-frame styling
- 02Minimalist hand-drawn style text overlays
- 03Cozy Scandinavian kitchen backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesNine posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 9 posts (consistency 0.85). Recurring marks: Ingredients-in-frame styling, Minimalist hand-drawn style text overlays.
Fix in full reportHook strengthBest post vs. median 13
Your best post earns 1.5% engagement; the median post 0.2%. The one that landed opened with “There’s something satisfying about a freshly sharpened knife.”.
Hook formulasFormat rangeReel · Carousel · Image 70
5 carousels, 4 reels across 9 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 78
6 of 9 captions ask the reader to do anything. 4–6 hashtags per post. 85 words on average.
CTA templatesCadencePosts per week 55
2.4 posts a week between 6 Aug and 1 Sept.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 1.5%
Centered or rule-of-thirds layouts featuring top-down flat lays or close-up shallow depth of field shots on wooden countertops.
“Warm, friendly, and bilingual (Finnish/English). Combines enthusiastic seasonal hooks with structured, emoji-bulleted product features and recipes. Often uses first-person plural ('me', 'our') to invite the community in.”