When buyers ask AI about mental health app, Headspace is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Headspace.
Read from the 5 answers that named Headspace.
AI links Headspace with this more than any other theme. The full report shows the exact wording from each answer.
Headspace leads. Calm is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 HeadspaceYou 83% #2.8
- 02 Calm 83% #3.0
- 03 Insight Timer 67% #4.8
- 04 Waking Up 33% #5.0
- 05 Mind Lab Pro 17% #1.0
- 06 Nuropod 17% #1.0
Buyers asked. AI answered. Headspace was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Headspace loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 6 websites to get Headspace onto first
- The questions to win, in the order to win them
- What to publish on Headspace's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Four posts, scored on five things.
Read from their four most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 4 posts (consistency 0.90). Recurring marks: minimalist aesthetic, bold color palettes.
Your best post earns 0.1% engagement; the median post 0.0%.
2 images, 1 reel, 1 carousel across 4 posts.
0 of 4 captions ask the reader to do anything. 0 hashtags per post. 20 words on average.
2.5 posts a week between 23 Oct and 3 Nov.
Your best post earned 4.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 4 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Encouraging civic engagement”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with abstract backgrounds and studio lighting
Voice
“Encouraging and direct, speaking to the audience with a calming and motivational tone.”
Recurring marks
- 01minimalist aesthetic
- 02bold color palettes
- 03text overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about mental health app, Headspace is named in 5 of 6 answers.
Headspace leads. Calm is next.
- 01 Headspace YOU 83% #2.8
- 02 Calm 83% #3.0
- 03 Insight Timer 67% #4.8
- 04 Waking Up 33% #5.0
- 05 Mind Lab Pro 17% #1.0
- 06 Nuropod 17% #1.0
Buyers asked. AI answered. Headspace was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Four posts, scored on five things.
Visual identityPalette, layout, marks 90
A 6-colour palette held across 4 posts (consistency 0.90). Recurring marks: minimalist aesthetic, bold color palettes.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.1% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 96
2 images, 1 reel, 1 carousel across 4 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 4 captions ask the reader to do anything. 0 hashtags per post. 20 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 23 Oct and 3 Nov.
Best posting windowsYour best post earned 4.1× the engagement of your weakest.
#1 · 0.1%
centered compositions with abstract backgrounds and studio lighting
“Encouraging and direct, speaking to the audience with a calming and motivational tone.”