When buyers ask AI about IT services and technology solutions, HCLTech is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Accenture is named more often.
The one idea AI attaches to HCLTech.
Read from the 3 answers that named HCLTech.
AI links HCLTech with this more than any other theme. The full report shows the exact wording from each answer.
HCLTech is second. Accenture is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Accenture 67% #4.0
- 02 HCLTechYou 50% #9.7
- 03 Capgemini 50% #5.0
- 04 Cognizant 50% #10.3
- 05 Deloitte 33% #2.0
- 06 Google Cloud 33% #2.5
Buyers asked. AI answered. HCLTech was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
HCLTech loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 17 websites to get HCLTech onto first
- The questions to win, in the order to win them
- What to publish on HCLTech's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.60). Recurring marks: vibrant visuals, centered compositions.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “See how our HCLTechies in Sri Lanka added a little color to their day!”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 2–4 hashtags per post. 80 words on average.
2.9 posts a week between 23 Oct and 4 Nov.
Your best post earned 5.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“See how our HCLTechies in Sri Lanka added a little color to…”, 0.5% ER.
“Hear from Ameer Saithu on leadership lessons”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on scenes and mixed subjects, often featuring people and branded elements.
Voice
“We speak with a friendly and professional tone, blending inspiration with actionable insights to connect with our audience.”
Recurring marks
- 01vibrant visuals
- 02centered compositions
- 03bright and clean aesthetics
- 04text overlays on banners
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about IT services and technology solutions, HCLTech is named in 3 of 6 answers.
HCLTech is second. Accenture is named more often.
- 01 Accenture 67% #4.0
- 02 HCLTech YOU 50% #9.7
- 03 Capgemini 50% #5.0
- 04 Cognizant 50% #10.3
- 05 Deloitte 33% #2.0
- 06 Google Cloud 33% #2.5
Buyers asked. AI answered. HCLTech was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 60
A 6-colour palette held across 6 posts (consistency 0.60). Recurring marks: vibrant visuals, centered compositions.
Fix in full reportHook strengthBest post vs. median 57
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “See how our HCLTechies in Sri Lanka added a little color to their day!”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 60
3 of 5 captions ask the reader to do anything. 2–4 hashtags per post. 80 words on average.
CTA templatesCadencePosts per week 64
2.9 posts a week between 23 Oct and 4 Nov.
Best posting windowsYour best post earned 5.1× the engagement of your weakest.
#1 · 0.5%
Centered compositions with a focus on scenes and mixed subjects, often featuring people and branded elements.
“We speak with a friendly and professional tone, blending inspiration with actionable insights to connect with our audience.”