When buyers ask AI about specialist recruitment and staffing, Hays Plc is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Korn Ferry and Michael Page are named more often.
AI names Hays Plc in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Hays Plc.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Hays Plc is fourth. Korn Ferry is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Korn Ferry 67% #3.2
- 02 Michael Page 67% #3.2
- 03 Egon Zehnder 67% #3.8
- 04 Hays PlcYou 50% #3.0
- 05 Xpheno 50% #1.0
- 06 Robert Walters 17% #1.0
Buyers asked. AI answered. Hays Plc was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Hays Plc loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Hays Plc onto first
- The questions to win, in the order to win them
- What to publish on Hays Plc's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: navy and electric-blue palette with a mint accent, HAYS wordmark or logo mark in a header or corner.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “International Women's Day is an opportunity to pause and recognise the impact women have across our organisations”.
2 reels, 1 carousel across 3 posts. images untested.
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 58 words on average.
0.4 posts a week between 14 Jan and 24 Apr. Less than one post a week.
Your best post earned 2.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“International Women's Day is an opportunity to pause and re…”, 0.3% ER.
“According to our recent poll, skills are the biggest barrie…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A bold headline sits at the top of a solid or plain field, with a chart, illustration or candid photo filling the lower part of the frame.
Voice
“Speaks as one team in measured, professional prose that turns a finding into a gentle nudge to act.”
Recurring marks
- 01navy and electric-blue palette with a mint accent
- 02HAYS wordmark or logo mark in a header or corner
- 03campaign tag in the header, such as an awareness day name
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about specialist recruitment and staffing, Hays Plc is named in 3 of 6 answers.
Hays Plc is fourth. Korn Ferry is named more often.
- 01 Korn Ferry 67% #3.2
- 02 Michael Page 67% #3.2
- 03 Egon Zehnder 67% #3.8
- 04 Hays Plc YOU 50% #3.0
- 05 Xpheno 50% #1.0
- 06 Robert Walters 17% #1.0
Buyers asked. AI answered. Hays Plc was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: navy and electric-blue palette with a mint accent, HAYS wordmark or logo mark in a header or corner.
Fix in full reportHook strengthBest post vs. median 70
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “International Women's Day is an opportunity to pause and recognise the impact women have across our organisations”.
Hook formulasFormat rangeReel · Carousel · Image 66
2 reels, 1 carousel across 3 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 41
2 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 58 words on average.
CTA templatesCadencePosts per week 18
0.4 posts a week between 14 Jan and 24 Apr. Less than one post a week.
Best posting windowsYour best post earned 2.5× the engagement of your weakest.
#1 · 0.3%
A bold headline sits at the top of a solid or plain field, with a chart, illustration or candid photo filling the lower part of the frame.
“Speaks as one team in measured, professional prose that turns a finding into a gentle nudge to act.”