When buyers ask AI about Home and kitchen appliances, Havells is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Havells.
Read from the 4 answers that named Havells.
AI links Havells with this more than any other theme, and rarely credits it for multi-functionality. The full report shows the exact wording from each answer.
Havells leads. Prestige is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 HavellsYou 67% #2.5
- 02 Prestige 33% #1.0
- 03 Bosch 33% #2.0
- 04 Crompton 33% #3.0
- 05 Bajaj 33% #3.5
- 06 Philips 33% #4.0
Buyers asked. AI answered. Havells was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Havells loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 14 websites to get Havells onto first
- The questions to win, in the order to win them
- What to publish on Havells's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Double Delight Offer”.
2 images, 2 carousels, 1 reel across 5 posts.
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 49 words on average.
17.1 posts a week between 29 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Double Delight Offer”, 0.0% ER.
“Festive feasts bring everyone to the kitchen, but the cooki…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced framing with emphasis on the product and its context
Voice
“Relatable and engaging, often connecting products to everyday scenarios and festive moments.”
Recurring marks
- 01Festive themes
- 02Product integration into daily life
- 03Cultural relevance
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Home and kitchen appliances, Havells is named in 4 of 6 answers.
Havells leads. Prestige is next.
- 01 Havells YOU 67% #2.5
- 02 Prestige 33% #1.0
- 03 Bosch 33% #2.0
- 04 Crompton 33% #3.0
- 05 Bajaj 33% #3.5
- 06 Philips 33% #4.0
Buyers asked. AI answered. Havells was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 60
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Double Delight Offer”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 carousels, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 69
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 49 words on average.
CTA templatesCadencePosts per week 95
17.1 posts a week between 29 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.6× the engagement of your weakest.
#1 · 0.0%
Balanced framing with emphasis on the product and its context
“Relatable and engaging, often connecting products to everyday scenarios and festive moments.”