Prepared for WEBSITE DESIGN AUSTRALIA | HAVEALOOK

IIYour Instagram, read by AI

Seven posts, scored on four things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Format range
03Captions & CTAs
04Cadence

Content score

Average of the four scores below

1.4K

Followers

0.0%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold typography on high-contrast backgrounds, brand colors #0B2540, white, black, and accent reds/greens.

Fix in full report

Format range

Reel · Carousel · Image

3 reels, 2 images across 5 posts. carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

4 of 5 captions ask the reader to do anything. 5 hashtags per post. 83 words on average.

CTA templates

Cadence

Posts per week

35.0 posts a week between 1 Nov and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best posts, ranked by engagement rate.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.0% ERImage · 2 Nov 2026

The hook

“opening event reference”

Why it worked

01fashion-forward styling cues the audience can relate to
02clear CTA directing action
03local Melbourne relevance

#2 · 0.0% ER

Clear value proposition for tradies.

#3 · 0.0% ER

text overlays

Clear value proposition for a specific professional audience (tradies)

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“opening event reference”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.27share of frame

#FFFFFF83%

#0B254067%

#00000033%

#32CD3217%

#4A3A3117%

#C8102E17%

Look

text overlays on solid backgroundscentered typography on high-contrast panelssplit editorial layouts with subject and text

studio / digital graphic lighting

Voice

“brand”

Avg caption

83 words

Language

English

craft / workmanshiptrust through claritylocal relevancecall-to-action visible

Recurring marks

01bold typography on high-contrast backgrounds
02brand colors #0B2540, white, black, and accent reds/greens
03text overlays prominent in every post

Subjects, by frequency

brand logos

text overlays

model/people in professional settings

site screenshots or interface elements

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on four things.

70/100

1.4K

Followers

0.0%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 27

A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: bold typography on high-contrast backgrounds, brand colors #0B2540, white, black, and accent reds/greens.

Fix in full report

Format rangeReel · Carousel · Image 69

3 reels, 2 images across 5 posts. carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 88

4 of 5 captions ask the reader to do anything. 5 hashtags per post. 83 words on average.

CTA templates

CadencePosts per week 95

35.0 posts a week between 1 Nov and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best posts, ranked by engagement rate.

#1 · 0.0%

The hook

“opening event reference”

Image · 2 Nov 2026

01fashion-forward styling cues the audience can relate to

02clear CTA directing action

03local Melbourne relevance

#2 · 0.0% ER

Clear value proposition for tradies.

#3 · 0.0% ER

text overlays

Clear value proposition for a specific professional audience (tradies)

03All 5 posts, by engagement

1 Nov2 Nov

Best · “opening event reference”, 0.0% ER.

04Brand signature

83%

67%

33%

text overlays on solid backgroundscentered typography on high-contrast panelssplit editorial layouts with subject and text

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @havealookwebsites

4 fixes · competitors · AI answers

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