Prepared for HARVARD BUSINESS REVIEW

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

3.4M

Followers

0.0%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold book props, text overlays.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.0% engagement; the median post 0.0%.

Hook formulas

Format range

Reel · Carousel · Image

4 reels, 1 image across 5 posts. carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 106 words on average.

CTA templates

Cadence

Posts per week

3.5 posts a week between 23 Oct and 2 Nov.

Best posting windows

Posts that worked

Your best post earned 8.8× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.0% ERImage · 28 Oct 2026

Why it worked

01Clear product focus
02Explicit CTA pointing to bio link
03Relatable leadership theme

1,306 likes20 comments

authoritative host and topic align with business audience

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.21share of frame

#3A3A3A50%

#A9A9A950%

#C5B08C50%

#D3D3D350%

#00000025%

#1E1E1E25%

Look

professional portraits with branded text overlays and product props (books) in controlled lighting

centeredrule of thirdsportrait with branded lower-third

soft, indoor studio clean, minimal props with high-contrast book props static or subtle pan during reels

Recurring marks

01bold book props
02text overlays
03branded lower-third
04roundtable quotes

Subjects, by frequency

book

person

text overlay

dog

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

47/100

3.4M

Followers

0.0%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 21

A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold book props, text overlays.

Fix in full report

Hook strengthBest post vs. median 15

Your best post earns 0.0% engagement; the median post 0.0%.

Hook formulas

Format rangeReel · Carousel · Image 56

4 reels, 1 image across 5 posts. carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 70

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 106 words on average.

CTA templates

CadencePosts per week 75

3.5 posts a week between 23 Oct and 2 Nov.

Best posting windows

02Posts that worked

Your best post earned 8.8× the engagement of your weakest.

#1 · 0.0%

The hook

“Untitled”

Image · 28 Oct 2026 · 1,306 likes

01Clear product focus

02Explicit CTA pointing to bio link

03Relatable leadership theme

#2 · 0.0% ER

on-screen text

#3 · 0.0% ER

opening question

authoritative host and topic align with business audience

03All 5 posts, by engagement

23 Oct2 Nov

04Brand signature

50%

professional portraits with branded text overlays and product props (books) in controlled lighting

centeredrule of thirdsportrait with branded lower-third

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @harvard_business_review

5 fixes · competitors · AI answers

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