When buyers ask AI about gourmet gift baskets and fruit gifts, Harry & David is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Harry & David.
Read from the 5 answers that named Harry & David.
AI links Harry & David with this more than any other theme, and rarely credits it for suits a crowd. The full report shows the exact wording from each answer.
Harry & David leads. Goldbelly is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Harry & DavidYou 83% #1.4
- 02 Goldbelly 67% #2.2
- 03 Hickory Farms 50% #2.7
- 04 Mrs. Fields 33% #2.0
- 05 MasterClass 17% #1.0
- 06 Omaha Steaks 17% #1.0
Buyers asked. AI answered. Harry & David was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Harry & David loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Harry & David onto first
- The questions to win, in the order to win them
- What to publish on Harry & David's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: a seasonal palette of cream, burnt orange and deep green, a short playful caption paired with a clean product close-up.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Yep, that's a chocolate turkey.”.
4 reels, 1 image across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 9 words on average.
7.4 posts a week between 2 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Yep, that's a chocolate turkey.”, 0.1% ER.
“The bar is high because they’re a Scorpio”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A hero item sits centred on a styled surface with props framing it, shot straight on or from overhead, with breathing room around the product.
Voice
“Light, witty and confident, like a friend who has already decided what you should order.”
Recurring marks
- 01a seasonal palette of cream, burnt orange and deep green
- 02a short playful caption paired with a clean product close-up
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gourmet gift baskets and fruit gifts, Harry & David is named in 5 of 6 answers.
Harry & David leads. Goldbelly is next.
- 01 Harry & David YOU 83% #1.4
- 02 Goldbelly 67% #2.2
- 03 Hickory Farms 50% #2.7
- 04 Mrs. Fields 33% #2.0
- 05 MasterClass 17% #1.0
- 06 Omaha Steaks 17% #1.0
Buyers asked. AI answered. Harry & David was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 37
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: a seasonal palette of cream, burnt orange and deep green, a short playful caption paired with a clean product close-up.
Fix in full reportHook strengthBest post vs. median 26
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Yep, that's a chocolate turkey.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 9 words on average.
CTA templatesCadencePosts per week 95
7.4 posts a week between 2 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.7× the engagement of your weakest.
#1 · 0.1%
A hero item sits centred on a styled surface with props framing it, shot straight on or from overhead, with breathing room around the product.
“Light, witty and confident, like a friend who has already decided what you should order.”