When buyers ask AI about pet food market, Harringtons is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Royal Canin is named more often.
AI names Harringtons in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Harringtons.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Harringtons is second. Royal Canin is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Royal Canin 50% #1.7
- 02 HarringtonsYou 33% #1.0
- 03 Forthglade 33% #2.0
- 04 Felix 33% #2.5
- 05 Purina 33% #2.5
- 06 Lily’s Kitchen 33% #3.5
Buyers asked. AI answered. Harringtons was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Harringtons loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
recommending others
- Which of the 27 websites to get Harringtons onto first
- The questions to win, in the order to win them
- What to publish on Harringtons's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “We think dogs keep life simple.”.
3 reels, 2 images across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 21 words on average.
3.5 posts a week between 11 Sept and 21 Sept.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We think dogs keep life simple.”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects with clear focus on pets and food
Voice
“We speak directly to pet owners, sharing relatable moments and inviting them to engage with us. Our tone is warm, friendly, and playful, often using emojis and questions to connect.”
Recurring marks
- 01Use of emojis in captions
- 02Relatable pet-owner themes
- 03Warm, natural imagery
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about pet food market, Harringtons is named in 2 of 6 answers.
Harringtons is second. Royal Canin is named more often.
- 01 Royal Canin 50% #1.7
- 02 Harringtons YOU 33% #1.0
- 03 Forthglade 33% #2.0
- 04 Felix 33% #2.5
- 05 Purina 33% #2.5
- 06 Lily’s Kitchen 33% #3.5
Buyers asked. AI answered. Harringtons was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 51
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “We think dogs keep life simple.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 42
2 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 21 words on average.
CTA templatesCadencePosts per week 74
3.5 posts a week between 11 Sept and 21 Sept.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.2%
Centered subjects with clear focus on pets and food
“We speak directly to pet owners, sharing relatable moments and inviting them to engage with us. Our tone is warm, friendly, and playful, often using emojis and questions to connect.”