When buyers ask AI about home coffee brewing equipment, HARIO is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to HARIO.
Read from the 6 answers that named HARIO.
AI links HARIO with this more than any other theme, and rarely credits it for starter kit. The full report shows the exact wording from each answer.
HARIO leads. Kalita is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 HARIOYou 100% #1.5
- 02 Kalita 100% #2.0
- 03 Timemore 50% #2.3
- 04 Acaia 33% #4.5
- 05 Comandante 17% #3.0
- 06 Breville 17% #4.0
HARIO loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get HARIO onto first
- The questions to win, in the order to win them
- What to publish on HARIO's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: warm wooden surfaces paired with glass, a recognisable HARIO product in a home setting.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “HARIO CAFE Vol.4 Sen-oku Hakukokan Tokyo”.
5 of 5 posts are carousels. reels and images untested.
5 of 5 captions ask the reader to do anything. 4–14 hashtags per post. 44 words on average.
3.9 posts a week between 31 Oct and 9 Nov.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“HARIO CAFE Vol.4 Sen-oku Hakukokan Tokyo”, 0.5% ER.
“ふわふわ、しっとり。”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single product or dish centred in the frame with soft props (flowers, fruit, cloth, wooden board) placed around it and shallow depth of field.
Voice
“A calm, sensory brand voice that describes the ritual before the product, then names the product and its key feature in one or two plain sentences, as if inviting the reader into a quiet morning.”
Recurring marks
- 01warm wooden surfaces paired with glass
- 02a recognisable HARIO product in a home setting
- 03numbered series titles for cafe and recipe features
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about home coffee brewing equipment, HARIO is named in 6 of 6 answers.
HARIO leads. Kalita is next.
- 01 HARIO YOU 100% #1.5
- 02 Kalita 100% #2.0
- 03 Timemore 50% #2.3
- 04 Acaia 33% #4.5
- 05 Comandante 17% #3.0
- 06 Breville 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: warm wooden surfaces paired with glass, a recognisable HARIO product in a home setting.
Fix in full reportHook strengthBest post vs. median 67
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “HARIO CAFE Vol.4 Sen-oku Hakukokan Tokyo”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 4–14 hashtags per post. 44 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 31 Oct and 9 Nov.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 0.5%
A single product or dish centred in the frame with soft props (flowers, fruit, cloth, wooden board) placed around it and shallow depth of field.
“A calm, sensory brand voice that describes the ritual before the product, then names the product and its key feature in one or two plain sentences, as if inviting the reader into a quiet morning.”