When buyers ask AI about handmade goods marketplace, Handmade is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Handmade.
Read from the 6 answers that named Handmade.
AI links Handmade with this more than any other theme, and rarely credits it for personalization. The full report shows the exact wording from each answer.
Handmade leads. Etsy is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 HandmadeYou 100% #2.0
- 02 Etsy 67% #2.5
- 03 Obakki 33% #1.0
- 04 Ten Thousand Villages 33% #2.5
- 05 Novica 33% #4.0
- 06 Maison Numen 33% #5.5
Handmade loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Handmade onto first
- The questions to win, in the order to win them
- What to publish on Handmade's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Made by hand. Made with intention. Made to be different.”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 53 words on average.
2.8 posts a week between 18 Sept and 30 Sept.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Made by hand. Made with intention. Made to be different.”, 0.2% ER.
“We made it to Forbes!”, 0.0% ER.
Product showcase posts average 0.1%, promotional posts 0.0%: 11× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Handcrafted items showcased with tactile detail
Voice
“We believe in the power of human creativity and the stories behind every handmade piece.”
Recurring marks
- 01Handcrafted details
- 02Artisan stories
- 03Global craftsmanship
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about handmade goods marketplace, Handmade is named in 6 of 6 answers.
Handmade leads. Etsy is next.
- 01 Handmade YOU 100% #2.0
- 02 Etsy 67% #2.5
- 03 Obakki 33% #1.0
- 04 Ten Thousand Villages 33% #2.5
- 05 Novica 33% #4.0
- 06 Maison Numen 33% #5.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on four things.
Hook strengthBest post vs. median 38
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Made by hand. Made with intention. Made to be different.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 75
3 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 53 words on average.
CTA templatesCadencePosts per week 62
2.8 posts a week between 18 Sept and 30 Sept.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.2%
Handcrafted items showcased with tactile detail
“We believe in the power of human creativity and the stories behind every handmade piece.”