Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 10 posts (consistency 0.80). Recurring marks: Oversized product props, Purple flower icon/graphic overlays.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “WIN EEN JAAR LANG HAIRCARE VAN SCHWARZKOPF!”.
4 carousels, 3 images, 3 reels across 10 posts.
8 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 75 words on average.
13.1 posts a week between 27 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 6.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“WIN EEN JAAR LANG HAIRCARE VAN SCHWARZKOPF!”, 0.2% ER.
“HEB JIJ DROOG, PLUIZIG HAAR?”, 0.0% ER.
Promotional posts average 0.1%, product showcase posts 0.0%: 2.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Often utilizes vertical multi-panel collages or centered product close-ups held in hands, framed against clean studio backgrounds or soft lifestyle settings.
Voice
“Friendly, enthusiastic, and highly engaging Dutch copy. Frequently uses bold Unicode text for scroll-stopping hooks, structured with clear spacing, and punctuated with playful emojis.”
Recurring marks
- 01Oversized product props
- 02Purple flower icon/graphic overlays
- 03Bold unicode text hooks
- 04Collage-style layouts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 6-colour palette held across 10 posts (consistency 0.80). Recurring marks: Oversized product props, Purple flower icon/graphic overlays.
Fix in full reportHook strengthBest post vs. median 34
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “WIN EEN JAAR LANG HAIRCARE VAN SCHWARZKOPF!”.
Hook formulasFormat rangeReel · Carousel · Image 99
4 carousels, 3 images, 3 reels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 78
8 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 75 words on average.
CTA templatesCadencePosts per week 95
13.1 posts a week between 27 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 6.2× the engagement of your weakest.
#1 · 0.2%
Often utilizes vertical multi-panel collages or centered product close-ups held in hands, framed against clean studio backgrounds or soft lifestyle settings.
“Friendly, enthusiastic, and highly engaging Dutch copy. Frequently uses bold Unicode text for scroll-stopping hooks, structured with clear spacing, and punctuated with playful emojis.”