When buyers ask AI about consumer insights software, GWI is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to GWI.
Read from the 4 answers that named GWI.
AI links GWI with this more than any other theme, and rarely credits it for ai-powered features. The full report shows the exact wording from each answer.
GWI leads. SurveyMonkey is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 GWIYou 67% #2.0
- 02 SurveyMonkey 33% #3.5
- 03 Qualtrics 33% #4.0
- 04 Kantar 33% #11.0
- 05 Displayr 17% #1.0
- 06 GeoPoll 17% #1.0
Buyers asked. AI answered. GWI was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
GWI loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 14 websites to get GWI onto first
- The questions to win, in the order to win them
- What to publish on GWI's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: consistent use of branded elements, text overlays in bold fonts.
Your best post earns 0.8% engagement; the median post 0.3%. The one that landed opened with “Can you beat the room?”.
3 carousels, 1 reel, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 73 words on average.
0.5 posts a week between 13 Aug and 19 Oct. Less than one post a week.
Your best post earned 21× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Can you beat the room?”, 0.8% ER.
“Does Gen Z Really Exist?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions dominate with occasional use of rule of thirds for event coverage.
Voice
“Professional yet approachable, blending data-driven insights with a conversational tone.”
Recurring marks
- 01consistent use of branded elements
- 02text overlays in bold fonts
- 03event-focused visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about consumer insights software, GWI is named in 4 of 6 answers.
GWI leads. SurveyMonkey is next.
- 01 GWI YOU 67% #2.0
- 02 SurveyMonkey 33% #3.5
- 03 Qualtrics 33% #4.0
- 04 Kantar 33% #11.0
- 05 Displayr 17% #1.0
- 06 GeoPoll 17% #1.0
Buyers asked. AI answered. GWI was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 46
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: consistent use of branded elements, text overlays in bold fonts.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 0.8% engagement; the median post 0.3%. The one that landed opened with “Can you beat the room?”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 66
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 73 words on average.
CTA templatesCadencePosts per week 21
0.5 posts a week between 13 Aug and 19 Oct. Less than one post a week.
Best posting windowsYour best post earned 21× the engagement of your weakest.
#1 · 0.8%
Centered compositions dominate with occasional use of rule of thirds for event coverage.
“Professional yet approachable, blending data-driven insights with a conversational tone.”