When buyers ask AI about online news publication, The Guardian is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to The Guardian.
Read from the 4 answers that named The Guardian.
AI links The Guardian with this more than any other theme, and rarely credits it for relevant for uk readers. The full report shows the exact wording from each answer.
The Guardian leads. BBC News is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The GuardianYou 67% #2.0
- 02 BBC News 50% #1.3
- 03 Reuters 50% #1.7
- 04 The Economist 50% #3.0
- 05 Financial Times 33% #2.5
- 06 The Times 33% #3.0
Buyers asked. AI answered. The Guardian was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
The Guardian loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get The Guardian onto first
- The questions to win, in the order to win them
- What to publish on The Guardian's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: white serif headline over the photo, Guardian G logo.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “What do U2 have to say about Trump, playing together for 50 years, and being humbled by Dolly Parton?”.
3 carousels, 2 reels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 136 words on average.
15.6 posts a week between 6 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What do U2 have to say about Trump, playing together for 50…”, 0.2% ER.
“Sorrow? An apology? Reparations?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single tight portrait fills the frame while a bold white serif headline sits low, like a front page.
Voice
“The Guardian speaks as a publication rather than a person: third person, sourced and sober, with the verdict up front and the full story one tap away.”
Recurring marks
- 01white serif headline over the photo
- 02Guardian G logo
- 03yellow subtitle bars in video
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online news publication, The Guardian is named in 4 of 6 answers.
The Guardian leads. BBC News is next.
- 01 The Guardian YOU 67% #2.0
- 02 BBC News 50% #1.3
- 03 Reuters 50% #1.7
- 04 The Economist 50% #3.0
- 05 Financial Times 33% #2.5
- 06 The Times 33% #3.0
Buyers asked. AI answered. The Guardian was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: white serif headline over the photo, Guardian G logo.
Fix in full reportHook strengthBest post vs. median 42
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “What do U2 have to say about Trump, playing together for 50 years, and being humbled by Dolly Parton?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 136 words on average.
CTA templatesCadencePosts per week 95
15.6 posts a week between 6 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.9× the engagement of your weakest.
#1 · 0.2%
A single tight portrait fills the frame while a bold white serif headline sits low, like a front page.
“The Guardian speaks as a publication rather than a person: third person, sourced and sober, with the verdict up front and the full story one tap away.”