Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: bold headline with one highlighted word, swipe cue on carousel slides.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “As The Liver Meeting comes to a close, we're reflecting on a week of insightful discussions”.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 104 words on average.
10.8 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Real people at the booth make the recap feel personal
- 02Names the disease areas that matter to the audience
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“As The Liver Meeting comes to a close, we're reflecting on …”, 0.1% ER.
“Chronic hepatitis B is one of the world's leading causes of…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Headline-led frames with one clear subject or a stacked split-screen, built to read on a phone.
Voice
“Speaks as 'we' from inside the research team: measured and informative, leading with a fact or question before pointing readers onward.”
Recurring marks
- 01bold headline with one highlighted word
- 02swipe cue on carousel slides
- 03event hashtag tied to conference week
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 13
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: bold headline with one highlighted word, swipe cue on carousel slides.
Fix in full reportHook strengthBest post vs. median 43
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “As The Liver Meeting comes to a close, we're reflecting on a week of insightful discussions”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 41
2 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 104 words on average.
CTA templatesCadencePosts per week 95
10.8 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 0.1%Headline-led frames with one clear subject or a stacked split-screen, built to read on a phone.
“Speaks as 'we' from inside the research team: measured and informative, leading with a fact or question before pointing readers onward.”