Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: a real team member introduced by name on location, subtitled talking-head openers.
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “Still hitting numbers?”.
4 reels, 1 carousel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 2–5 hashtags per post. 67 words on average.
1.3 posts a week between 14 Oct and 9 Nov.
Your best post earned 3.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Still hitting numbers?”, 0.5% ER.
“+50% more finished flower, in our trial.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A presenter or product sits centred in a vertical frame, with wide grow-room shots cut in as B-roll and bold headlines laid over the photo.
Voice
“Direct and practical, like a trusted grow-shop expert: short lines, concrete detail, and a clear next step.”
Recurring marks
- 01a real team member introduced by name on location
- 02subtitled talking-head openers
- 03bold stat or question laid over facility footage
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 14
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: a real team member introduced by name on location, subtitled talking-head openers.
Fix in full reportHook strengthBest post vs. median 55
Your best post earns 0.5% engagement; the median post 0.3%. The one that landed opened with “Still hitting numbers?”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 89
5 of 5 captions ask the reader to do anything. 2–5 hashtags per post. 67 words on average.
CTA templatesCadencePosts per week 36
1.3 posts a week between 14 Oct and 9 Nov.
Best posting windowsYour best post earned 3.5× the engagement of your weakest.
#1 · 0.5%
A presenter or product sits centred in a vertical frame, with wide grow-room shots cut in as B-roll and bold headlines laid over the photo.
“Direct and practical, like a trusted grow-shop expert: short lines, concrete detail, and a clear next step.”