Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: bold promotional hooks, CTA in caption.
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “Identify the missing puzzle”.
3 images, 1 carousel, 1 reel across 5 posts.
5 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 69 words on average.
0.3 posts a week between 22 Dec and 7 Apr. Less than one post a week.
Your best post earned 29× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Identify the missing puzzle”, 0.5% ER.
“earn rewards for healthy actions”, 0.0% ER.
Product showcase posts average 0.3%, promotional posts 0.1%: 4.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“conversational”
Recurring marks
- 01bold promotional hooks
- 02CTA in caption
- 03text overlays in posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 31
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: bold promotional hooks, CTA in caption.
Fix in full reportHook strengthBest post vs. median 14
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “Identify the missing puzzle”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 carousel, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 99
5 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 69 words on average.
CTA templatesCadencePosts per week 18
0.3 posts a week between 22 Dec and 7 Apr. Less than one post a week.
Best posting windowsYour best post earned 29× the engagement of your weakest.
#1 · 0.5%
“conversational”