Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: purple brand palette (purple hues in visuals), prominent logo placement.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “image text overlay conveying celebration and heritage”.
4 images, 1 carousel across 5 posts. reels untested.
1 of 5 captions asks the reader to do anything. 0–8 hashtags per post. 59 words on average.
3.6 posts a week between 22 Oct and 1 Nov.
Your best post earned 2.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“image text overlay conveying celebration and heritage”, 0.2% ER.
“customer testimonial”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01purple brand palette (purple hues in visuals)
- 02prominent logo placement
- 03text overlays on product/brand visuals
- 04seasonal/festive motifs aligned with campaigns
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: purple brand palette (purple hues in visuals), prominent logo placement.
Fix in full reportHook strengthBest post vs. median 67
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “image text overlay conveying celebration and heritage”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 0–8 hashtags per post. 59 words on average.
CTA templatesCadencePosts per week 76
3.6 posts a week between 22 Oct and 1 Nov.
Best posting windowsYour best post earned 2.0× the engagement of your weakest.
#1 · 0.2%
“brand”