Prepared for GQ

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

7.3M

Followers

0.1%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: bold typography overlays, monochrome editorial portraits for memorials.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “text-overlay headline”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are carousels. reels and images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 68 words on average.

CTA templates

Cadence

Posts per week

35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 25× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.1% ERCarousel · 30 Oct 2026

The hook

“text-overlay headline”

Why it worked

01strong editorial headline text overlay that conveys a clear story
02authentic lifestyle imagery featuring real people in relatable space
03appealing to community and generosity angles with a cultural tie-in

6,009 likes76 comments

#2 · 0.1% ER

opening question

Provocative opening question engages curiosity

#3 · 0.0% ER

bold_headline_on_image

bold editorial headline overlays that demand attention

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“text-overlay headline”, 0.1% ER.

Weakest

“bold typographic cover with a question”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.23share of frame

#FFFFFF100%

#00000071%

#0B234129%

#7F7F7F29%

#A6B3C229%

#BDBDBD29%

Look

centered portrait with text overlay

centered portraittext overlaytwo-model editorial compositiongradient background

studio lighting monochrome/high-contrast editorial texture static

Voice

“brand_voice”

Avg caption

68 words

Language

English

celebrity cultureeditorial fashionlifestyle storytellingeducational insightsbrand promotions

Recurring marks

01bold typography overlays
02monochrome editorial portraits for memorials
03gradient poster backgrounds
04brand logo in corner
05text overlays on portraits

Subjects, by frequency

celebrities

models

lifestyle moments

fans / community gatherings

editorial fashion

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

52/100

7.3M

Followers

0.1%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 23

A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: bold typography overlays, monochrome editorial portraits for memorials.

Fix in full report

Hook strengthBest post vs. median 50

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “text-overlay headline”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are carousels. reels and images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 70

5 of 5 captions ask the reader to do anything. 0 hashtags per post. 68 words on average.

CTA templates

CadencePosts per week 95

35.0 posts a week between 30 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 25× the engagement of your weakest.

#1 · 0.1%

The hook

“text-overlay headline”

Carousel · 30 Oct 2026 · 6,009 likes

01strong editorial headline text overlay that conveys a clear story

02authentic lifestyle imagery featuring real people in relatable space

03appealing to community and generosity angles with a cultural tie-in

#2 · 0.1% ER

opening question

Provocative opening question engages curiosity

#3 · 0.0% ER

bold_headline_on_image

bold editorial headline overlays that demand attention

03All 5 posts, by engagement

30 Oct30 Oct

Best · “text-overlay headline”, 0.1% ER.

Weakest · “bold typographic cover with a question”, 0.0% ER.

04Brand signature

100%

71%

centered portrait with text overlay

centered portraittext overlaytwo-model editorial compositiongradient background

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @gq

5 fixes · competitors · AI answers

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