When buyers ask AI about outdoor gear and equipment, Gossamer Gear is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Gossamer Gear in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named Gossamer Gear.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Gossamer Gear leads. Sea to Summit is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Gossamer GearYou 50% #4.0
- 02 Sea to Summit 50% #2.7
- 03 Zpacks 50% #5.7
- 04 Naturehike 33% #1.5
- 05 Wildcraft 33% #1.5
- 06 Decathlon 33% #2.0
Buyers asked. AI answered. Gossamer Gear was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Gossamer Gear loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get Gossamer Gear onto first
- The questions to win, in the order to win them
- What to publish on Gossamer Gear's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.44). Recurring marks: outdoor community, testing & prototyping.
Your best post earns 0.8% engagement; the median post 0.3%. The one that landed opened with “bold claim”.
2 reels, 2 images, 1 carousel across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 69 words on average.
0.6 posts a week between 26 Aug and 27 Oct. Less than one post a week.
Your best post earned 6.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold claim”, 0.8% ER.
Promotional posts average 0.6%, lifestyle posts 0.3%: 2.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01outdoor community
- 02testing & prototyping
- 03celebration of lightweight gear
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor gear and equipment, Gossamer Gear is named in 3 of 6 answers.
Gossamer Gear leads. Sea to Summit is next.
- 01 Gossamer Gear YOU 50% #4.0
- 02 Sea to Summit 50% #2.7
- 03 Zpacks 50% #5.7
- 04 Naturehike 33% #1.5
- 05 Wildcraft 33% #1.5
- 06 Decathlon 33% #2.0
Buyers asked. AI answered. Gossamer Gear was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 44
A 6-colour palette held across 7 posts (consistency 0.44). Recurring marks: outdoor community, testing & prototyping.
Fix in full reportHook strengthBest post vs. median 36
Your best post earns 0.8% engagement; the median post 0.3%. The one that landed opened with “bold claim”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 images, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 69 words on average.
CTA templatesCadencePosts per week 22
0.6 posts a week between 26 Aug and 27 Oct. Less than one post a week.
Best posting windowsYour best post earned 6.3× the engagement of your weakest.
#1 · 0.8%
“brand”