When buyers ask AI about action cameras and video cameras, GoPro is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. DJI is named more often.
The one idea AI attaches to GoPro.
Read from the 4 answers that named GoPro.
AI links GoPro with this more than any other theme, and rarely credits it for wide field of view. The full report shows the exact wording from each answer.
GoPro is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 DJI 83% #2.0
- 02 GoProYou 67% #1.5
- 03 Insta360 67% #2.2
- 04 Sony 33% #1.5
- 05 Blackmagic Design 17% #2.0
- 06 Canon 17% #3.0
Buyers asked. AI answered. GoPro was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
GoPro loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get GoPro onto first
- The questions to win, in the order to win them
- What to publish on GoPro's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: Photo of the Day credit to a community creator, camera model named in the caption.
Your best post earns 1.0% engagement; the median post 0.0%. The one that landed opened with “Right place, right time”.
2 reels, 2 images, 1 carousel across 5 posts.
0 of 5 captions ask the reader to do anything. 4–6 hashtags per post. 23 words on average.
9.6 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 55× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Right place, right time”, 1.0% ER.
“#GoProMISSION1 Series cameras have a new photo experience”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Camera sits inside the action, with the subject or landscape opening up beyond foreground elements like handlebars, skis or hands.
Voice
“Short, upbeat lines that credit the creator or athlete by handle, name the camera, and let the footage do the talking.”
Recurring marks
- 01Photo of the Day credit to a community creator
- 02camera model named in the caption
- 03POV framing that puts the viewer at the scene
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about action cameras and video cameras, GoPro is named in 4 of 6 answers.
GoPro is second.
- 01 DJI 83% #2.0
- 02 GoPro YOU 67% #1.5
- 03 Insta360 67% #2.2
- 04 Sony 33% #1.5
- 05 Blackmagic Design 17% #2.0
- 06 Canon 17% #3.0
Buyers asked. AI answered. GoPro was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 23
A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: Photo of the Day credit to a community creator, camera model named in the caption.
Fix in full reportHook strengthBest post vs. median 4
Your best post earns 1.0% engagement; the median post 0.0%. The one that landed opened with “Right place, right time”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 images, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 5 captions ask the reader to do anything. 4–6 hashtags per post. 23 words on average.
CTA templatesCadencePosts per week 95
9.6 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 55× the engagement of your weakest.
#1 · 1.0%
Camera sits inside the action, with the subject or landscape opening up beyond foreground elements like handlebars, skis or hands.
“Short, upbeat lines that credit the creator or athlete by handle, name the camera, and let the footage do the talking.”