When buyers ask AI about beauty and skincare market, goop is not in the answers yet.
Plum is named in 67% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described goop yet.
Nothing to read yet. This fills in as soon as AI names goop.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where goop was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name goop
Plum leads. goop can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Plum 67% #4.2
- 02 Minimalist 33% #1.5
- 03 Good Vibes 33% #3.0
- 04 Forest Essentials 33% #3.5
- 05 Kama Ayurveda 33% #3.5
- — goopYou 0% Not named
Buyers asked. AI answered. goop was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
goop is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 30 websites to get goop onto first
- The questions to win, in the order to win them
- What to publish on goop's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Twelve posts, scored on five things.
Read from their twelve most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 12 posts (consistency 0.30). Recurring marks: celebrity-endorsed skincare routine, link-in-bio CTA.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “opening philosophical reflection on uncertainty”.
5 of 5 posts are carousels. reels and images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 63 words on average.
8.2 posts a week between 31 Oct and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 117× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening philosophical reflection on uncertainty”, 0.1% ER.
“gift guide”, 0.0% ER.
Lifestyle posts average 0.1%, product showcase posts 0.0%: 10× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
grid/collage with text overlays; full-bleed editorial text overlays
Voice
“brand_voice”
Recurring marks
- 01celebrity-endorsed skincare routine
- 02link-in-bio CTA
- 03gift-set presentation
- 04text overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about beauty and skincare market, goop is not in the answers yet.
Plum leads. goop can enter with one mention.
- 01 Plum 67% #4.2
- 02 Minimalist 33% #1.5
- 03 Good Vibes 33% #3.0
- 04 Forest Essentials 33% #3.5
- 05 Kama Ayurveda 33% #3.5
- — goop YOU 0% Not named
Buyers asked. AI answered. goop was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Twelve posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 12 posts (consistency 0.30). Recurring marks: celebrity-endorsed skincare routine, link-in-bio CTA.
Fix in full reportHook strengthBest post vs. median 8
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “opening philosophical reflection on uncertainty”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 63 words on average.
CTA templatesCadencePosts per week 95
8.2 posts a week between 31 Oct and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 117× the engagement of your weakest.
#1 · 0.1%
grid/collage with text overlays; full-bleed editorial text overlays
“brand_voice”