When buyers ask AI about charitable giving India, GOONJ is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to GOONJ.
Read from the 6 answers that named GOONJ.
AI links GOONJ with this more than any other theme, and rarely credits it for year-round programmes. The full report shows the exact wording from each answer.
GOONJ leads. Give India is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 GOONJYou 100% #1.0
- 02 Give India 100% #2.0
- 03 Robin Hood Army 33% #3.0
GOONJ loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get GOONJ onto first
- The questions to win, in the order to win them
- What to publish on GOONJ's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: GOONJ logo and www.goonj.org placed in the layout, stitched fabric house illustration as a recurring motif.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “With a little sharing.. New bonds begin..”.
5 of 5 posts are images. reels and carousels untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post.
17.7 posts a week between 7 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“With a little sharing.. New bonds begin..”, 0.1% ER.
“इस बार मेरा तोहफ़ा (This time my gift)”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Bold typographic copy sits on a clean white field while a documentary photo of an everyday worker or market scene dissolves in from one corner, so the words and the person share the frame.
Voice
“A warm first-person narrator speaks to a worker as a friend, builds to a small festive reveal, then signs off as Team Goonj.”
Recurring marks
- 01GOONJ logo and www.goonj.org placed in the layout
- 02stitched fabric house illustration as a recurring motif
- 03second-person letter addressed to an everyday worker
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about charitable giving India, GOONJ is named in 6 of 6 answers.
GOONJ leads. Give India is next.
- 01 GOONJ YOU 100% #1.0
- 02 Give India 100% #2.0
- 03 Robin Hood Army 33% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: GOONJ logo and www.goonj.org placed in the layout, stitched fabric house illustration as a recurring motif.
Fix in full reportHook strengthBest post vs. median 26
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “With a little sharing.. New bonds begin..”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are images. reels and carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post.
CTA templatesCadencePosts per week 95
17.7 posts a week between 7 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.6× the engagement of your weakest.
#1 · 0.1%
Bold typographic copy sits on a clean white field while a documentary photo of an everyday worker or market scene dissolves in from one corner, so the words and the person share the frame.
“A warm first-person narrator speaks to a worker as a friend, builds to a small festive reveal, then signs off as Team Goonj.”