Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: Google-style search bar graphic showing the exact query, ICYMI-style series headline on carousels.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Looking for dorm decor search-spiration?”.
3 carousels, 2 reels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 3–6 hashtags per post. 16 words on average.
1.5 posts a week between 26 Aug and 18 Sept.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Looking for dorm decor search-spiration?”, 0.3% ER.
“Summer is booked”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single centred headline card or search bar sits over a themed backdrop, with supporting objects or scenes arranged around it.
Voice
“A playful narrator who finds the trend first and shares it with a wink, using short sentences and a question or emoji to open.”
Recurring marks
- 01Google-style search bar graphic showing the exact query
- 02ICYMI-style series headline on carousels
- 03Headline statement or question set over a themed backdrop
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: Google-style search bar graphic showing the exact query, ICYMI-style series headline on carousels.
Fix in full reportHook strengthBest post vs. median 56
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Looking for dorm decor search-spiration?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 39
0 of 5 captions ask the reader to do anything. 3–6 hashtags per post. 16 words on average.
CTA templatesCadencePosts per week 39
1.5 posts a week between 26 Aug and 18 Sept.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.3%
A single centred headline card or search bar sits over a themed backdrop, with supporting objects or scenes arranged around it.
“A playful narrator who finds the trend first and shares it with a wink, using short sentences and a question or emoji to open.”