Prepared for GOOGLE DESIGN

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

249.4K

Followers

5.4%

Best post ER

1.6%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.45). Recurring marks: bold multi-line typography, brand logo placement.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 5.4% engagement; the median post 1.6%. The one that landed opened with “story”.

Hook formulas

Format range

Reel · Carousel · Image

3 carousels, 1 reel, 1 image across 5 posts.

Formats to test

Captions & CTAs

Asks, hashtags, length

1 of 5 captions asks the reader to do anything. 0–3 hashtags per post. 80 words on average.

CTA templates

Cadence

Posts per week

2.5 posts a week between 15 Sept and 29 Sept.

Best posting windows

Posts that worked

Your best post earned 13× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 5.4% ERCarousel · 24 Sept 2026

The hook

“story”

Why it worked

01clearly communicates accessibility initiative
02uses a simple, repeatable visual motif (emoji hands) to convey concept
03combines before/after style with explanatory caption

13,356 likes155 comments

#2 · 2.4% ER

Clear inside-out product storytelling

#3 · 1.6% ER

before_after

clear curiosity about design process

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“story”, 5.4% ER.

Pattern

Educational posts average 3.5%, product showcase posts 1.4%: 2.5× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.45share of frame

#FFFFFF60%

#00000040%

#1F1F1F40%

#4AB29E40%

#0000FF20%

#00FF0020%

Look

flat lay exploded viewrow of items in a gridcentered typography with bold text

studio; soft textile texture in some posts; smooth gradients in others static to mild motion in reels; transitions between slides in carousels

Voice

“brand”

Avg caption

80 words

Language

English

craftsmanshipaccessibilitysustainabilitydesign processbrand milestones

Recurring marks

01bold multi-line typography
02brand logo placement
03gradient color treatment at bottom
04consistent exploded-view layouts
05text overlays on posts

Subjects, by frequency

emoji graphics and hands

text/branding elements

textile samples and ribbons

devices and hardware components

text and logo elements

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

50/100

249.4K

Followers

5.4%

Best post ER

1.6%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 45

A 6-colour palette held across 7 posts (consistency 0.45). Recurring marks: bold multi-line typography, brand logo placement.

Fix in full report

Hook strengthBest post vs. median 29

Your best post earns 5.4% engagement; the median post 1.6%. The one that landed opened with “story”.

Hook formulas

Format rangeReel · Carousel · Image 89

3 carousels, 1 reel, 1 image across 5 posts.

Formats to test

Captions & CTAsAsks, hashtags, length 32

1 of 5 captions asks the reader to do anything. 0–3 hashtags per post. 80 words on average.

CTA templates

CadencePosts per week 57

2.5 posts a week between 15 Sept and 29 Sept.

Best posting windows

02Posts that worked

Your best post earned 13× the engagement of your weakest.

#1 · 5.4%

The hook

“story”

Carousel · 24 Sept 2026 · 13,356 likes

01clearly communicates accessibility initiative

02uses a simple, repeatable visual motif (emoji hands) to convey concept

03combines before/after style with explanatory caption

#2 · 2.4% ER

Clear inside-out product storytelling

#3 · 1.6% ER

before_after

clear curiosity about design process

03All 5 posts, by engagement

15 Sept29 Sept

Best · “story”, 5.4% ER.

Pattern · Educational posts average 3.5%, product showcase posts 1.4%: 2.5× apart.

04Brand signature

60%

40%

flat lay exploded viewrow of items in a gridcentered typography with bold text

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @googledesign

5 fixes · competitors · AI answers

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