Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.20 across 7 posts. Recurring marks: expert voices / spokespersons, data overlays and stats.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Opening line referencing Disability Awareness Month”.
4 reels, 1 carousel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 48 words on average.
8.9 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Opening line referencing Disability Awareness Month”, 0.2% ER.
“opening_question”, 0.0% ER.
Promotional posts average 0.1%, educational posts 0.1%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered group shots and speaker-focused frames with clear branding
Voice
“authoritative, concise, data-driven”
Recurring marks
- 01expert voices / spokespersons
- 02data overlays and stats
- 03bio-link CTAs
- 04co-branded event visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 20
Visual consistency 0.20 across 7 posts. Recurring marks: expert voices / spokespersons, data overlays and stats.
Fix in full reportHook strengthBest post vs. median 35
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Opening line referencing Disability Awareness Month”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 59
4 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 48 words on average.
CTA templatesCadencePosts per week 95
8.9 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.4× the engagement of your weakest.
#1 · 0.2%
centered group shots and speaker-focused frames with clear branding
“authoritative, concise, data-driven”