When buyers ask AI about online job search and employer reviews, Glassdoor is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Glassdoor.
Read from the 4 answers that named Glassdoor.
AI links Glassdoor with this more than any other theme, and rarely credits it for filter by company rating. The full report shows the exact wording from each answer.
Glassdoor leads. AmbitionBox is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 GlassdoorYou 67% #1.8
- 02 AmbitionBox 67% #1.2
- 03 LinkedIn 67% #3.2
- 04 Indeed 50% #2.7
- 05 Naukri 33% #1.0
- 06 Internshala 17% #2.0
Buyers asked. AI answered. Glassdoor was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Glassdoor loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
-
Comparing brands1 of 1
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Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Glassdoor onto first
- The questions to win, in the order to win them
- What to publish on Glassdoor's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: Relatable POV or caption-bar joke, Plain white or black caption box.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “POV: Day in the life looking for work”.
4 reels, 1 carousel across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 42 words on average.
8.7 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 25× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“POV: Day in the life looking for work”, 0.2% ER.
“You're getting ghosted by jobs you didn't even want”, 0.0% ER.
Entertaining posts average 0.1%, promotional posts 0.1%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single person or office scene framed simply, with a short caption bar carrying the joke
Voice
“Playful and matter-of-fact, like a friend who has seen every bad job posting: it makes the joke first, then slips the product in with one line and a link.”
Recurring marks
- 01Relatable POV or caption-bar joke
- 02Plain white or black caption box
- 03Product pitch after the joke
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online job search and employer reviews, Glassdoor is named in 4 of 6 answers.
Glassdoor leads. AmbitionBox is next.
- 01 Glassdoor YOU 67% #1.8
- 02 AmbitionBox 67% #1.2
- 03 LinkedIn 67% #3.2
- 04 Indeed 50% #2.7
- 05 Naukri 33% #1.0
- 06 Internshala 17% #2.0
Buyers asked. AI answered. Glassdoor was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: Relatable POV or caption-bar joke, Plain white or black caption box.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “POV: Day in the life looking for work”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 93
5 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 42 words on average.
CTA templatesCadencePosts per week 95
8.7 posts a week between 2 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 25× the engagement of your weakest.
#1 · 0.2%
A single person or office scene framed simply, with a short caption bar carrying the joke
“Playful and matter-of-fact, like a friend who has seen every bad job posting: it makes the joke first, then slips the product in with one line and a link.”