Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: vibrant orange product bottles, clean off-white backgrounds.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “BEFORE text overlay creating anticipation for the transformation”.
6 carousels, 4 reels across 10 posts. images untested.
9 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 55 words on average.
3.9 posts a week between 13 Aug and 31 Aug.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.



One bar per post, in the order they went out. Hover a bar to see its date and rate.
“BEFORE text overlay creating anticipation for the transform…”, 0.0% ER.
“Dryness, breakage, and frizz all stem from weakened bonds.”, 0.0% ER.
Extracted from the frames and captions, not from a brief.
Clean, centered framing that positions the vibrant orange product bottle as the unmistakable hero, often balanced by soft diagonal lines or minimalist backgrounds.
“Professional, educational, and solution-oriented. Captions identify a common hair frustration (frizz, UV damage, dryness), explain the science behind it, and position the product as the ultimate remedy.”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesA 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: vibrant orange product bottles, clean off-white backgrounds.
Fix in full reportYour best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “BEFORE text overlay creating anticipation for the transformation”.
Hook formulas6 carousels, 4 reels across 10 posts. images untested.
Formats to test9 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 55 words on average.
CTA templates3.9 posts a week between 13 Aug and 31 Aug.
Best posting windowsClean, centered framing that positions the vibrant orange product bottle as the unmistakable hero, often balanced by soft diagonal lines or minimalist backgrounds.
“Professional, educational, and solution-oriented. Captions identify a common hair frustration (frizz, UV damage, dryness), explain the science behind it, and position the product as the ultimate remedy.”