When buyers ask AI about technology news and reviews, Gizmodo is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Gizmodo.
Read from the 4 answers that named Gizmodo.
AI links Gizmodo with this more than any other theme, and rarely credits it for rating confidence. The full report shows the exact wording from each answer.
Gizmodo leads. The Verge is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 GizmodoYou 67% #1.0
- 02 The Verge 33% #1.5
- 03 Ars Technica 33% #2.5
- 04 McKinsey 33% #2.5
- 05 TechCrunch 33% #3.5
- 06 WIRED 33% #4.5
Buyers asked. AI answered. Gizmodo was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Gizmodo loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 16 websites to get Gizmodo onto first
- The questions to win, in the order to win them
- What to publish on Gizmodo's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “A university employee receives an exemption from workplace AI expectations”.
3 images, 2 reels across 5 posts. carousels untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
11.8 posts a week between 28 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A university employee receives an exemption from workplace …”, 0.1% ER.
“Link in bio to read more”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A clear, quick-moving tech-news voice: state what happened, give readers enough context to understand why it matters, and occasionally turn the story into a direct question.”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about technology news and reviews, Gizmodo is named in 4 of 6 answers.
Gizmodo leads. The Verge is next.
- 01 Gizmodo YOU 67% #1.0
- 02 The Verge 33% #1.5
- 03 Ars Technica 33% #2.5
- 04 McKinsey 33% #2.5
- 05 TechCrunch 33% #3.5
- 06 WIRED 33% #4.5
Buyers asked. AI answered. Gizmodo was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 67
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “A university employee receives an exemption from workplace AI expectations”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 reels across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 95
11.8 posts a week between 28 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.2× the engagement of your weakest.
#1 · 0.1%
“A clear, quick-moving tech-news voice: state what happened, give readers enough context to understand why it matters, and occasionally turn the story into a direct question.”