When buyers ask AI about editorial stock photography, Getty Images is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Getty Images.
Read from the 6 answers that named Getty Images.
AI links Getty Images with this more than any other theme, and rarely credits it for worth it for key stories. The full report shows the exact wording from each answer.
Getty Images leads. Shutterstock is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Getty ImagesYou 100% #1.3
- 02 Shutterstock 83% #2.2
- 03 PTI 83% #3.2
- 04 Alamy 50% #2.3
- 05 ANI 17% #3.0
- 06 Reuters 17% #4.0
Getty Images loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Getty Images onto first
- The questions to win, in the order to win them
- What to publish on Getty Images's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: photographer credit and handle in the caption, numbered captions that name each image.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “(L-R) U.S. Sen.-elect James Talarico (D-TX) and Texas gov.-elect, State Rep. Gina Hinojosa toast”.
3 carousels, 2 images across 5 posts. reels untested.
0 of 5 captions ask the reader to do anything. 1–3 hashtags per post. 72 words on average.
13.4 posts a week between 3 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 6.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01candid moment that shows energy and access
- 02full caption gives who, where, when and credit
- 03tight two-shot with context behind it
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“(L-R) U.S. Sen.-elect James Talarico (D-TX) and Texas gov.-…”, 0.3% ER.
“Voters across the U.S. are heading to the polls in conseque…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Wide, documentary frames that place one clear subject against a crowd, scene or setting, with the surrounding environment kept in view.
Voice
“A neutral photo agency speaking in the third person, giving who, where and when before the credit. It reads like a caption on a wire photo, not a brand talking to its followers.”
Recurring marks
- 01photographer credit and handle in the caption
- 02numbered captions that name each image
- 03single strong image that carries the story
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about editorial stock photography, Getty Images is named in 6 of 6 answers.
Getty Images leads. Shutterstock is next.
- 01 Getty Images YOU 100% #1.3
- 02 Shutterstock 83% #2.2
- 03 PTI 83% #3.2
- 04 Alamy 50% #2.3
- 05 ANI 17% #3.0
- 06 Reuters 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 28
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: photographer credit and handle in the caption, numbered captions that name each image.
Fix in full reportHook strengthBest post vs. median 37
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “(L-R) U.S. Sen.-elect James Talarico (D-TX) and Texas gov.-elect, State Rep. Gina Hinojosa toast”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 20
0 of 5 captions ask the reader to do anything. 1–3 hashtags per post. 72 words on average.
CTA templatesCadencePosts per week 95
13.4 posts a week between 3 Nov and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 6.5× the engagement of your weakest.
#1 · 0.3%Wide, documentary frames that place one clear subject against a crowd, scene or setting, with the surrounding environment kept in view.
“A neutral photo agency speaking in the third person, giving who, where and when before the credit. It reads like a caption on a wire photo, not a brand talking to its followers.”