When buyers ask AI about personal finance app, KOHO is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to KOHO.
Read from the 6 answers that named KOHO.
AI links KOHO with this more than any other theme, and rarely credits it for spending limits. The full report shows the exact wording from each answer.
KOHO leads. YNAB is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 KOHOYou 100% #3.2
- 02 YNAB 50% #2.7
- 03 Waypoint Budget 33% #1.0
- 04 EQ Bank 33% #2.0
- 05 Monarch Money 33% #2.5
- 06 Neo 33% #3.5
KOHO loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get KOHO onto first
- The questions to win, in the order to win them
- What to publish on KOHO's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: consistent use of text overlays, playful and relatable visual metaphors.
Your best post earns 165.3% engagement; the median post 0.1%. The one that landed opened with “I don’t think that is what they meant by frozen assets.”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 16 words on average.
7.1 posts a week between 1 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3748× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“I don’t think that is what they meant by frozen assets.”, 165.3% ER.
“Humorous scenario with relatable text”, 0.0% ER.
Promotional posts average 82.7%, lifestyle posts 0.1%: 789× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with clear subject focus, occasionally using the rule of thirds for outdoor settings.
Voice
“We speak in a playful, relatable tone, often using humor and first-person narratives to connect with our audience.”
Recurring marks
- 01consistent use of text overlays
- 02playful and relatable visual metaphors
- 03natural lighting
- 04centered compositions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about personal finance app, KOHO is named in 6 of 6 answers.
KOHO leads. YNAB is next.
- 01 KOHO YOU 100% #3.2
- 02 YNAB 50% #2.7
- 03 Waypoint Budget 33% #1.0
- 04 EQ Bank 33% #2.0
- 05 Monarch Money 33% #2.5
- 06 Neo 33% #3.5
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 59
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: consistent use of text overlays, playful and relatable visual metaphors.
Fix in full reportHook strengthBest post vs. median 0
Your best post earns 165.3% engagement; the median post 0.1%. The one that landed opened with “I don’t think that is what they meant by frozen assets.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 16 words on average.
CTA templatesCadencePosts per week 95
7.1 posts a week between 1 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3748× the engagement of your weakest.
#1 · 165.3%
Centered compositions with clear subject focus, occasionally using the rule of thirds for outdoor settings.
“We speak in a playful, relatable tone, often using humor and first-person narratives to connect with our audience.”