When buyers ask AI about online life insurance, Ethos is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Ethos.
Read from the 3 answers that named Ethos.
AI links Ethos with this more than any other theme, and rarely credits it for digital broker model. The full report shows the exact wording from each answer.
Ethos leads. Ladder is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 EthosYou 50% #3.7
- 02 Ladder 33% #2.0
- 03 Fabric 33% #3.5
- 04 Banner Life 33% #5.5
- 05 Northwestern Mutual 33% #6.0
- 06 New York Life 33% #7.0
Buyers asked. AI answered. Ethos was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Ethos loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 16 websites to get Ethos onto first
- The questions to win, in the order to win them
- What to publish on Ethos's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: consistent use of text overlays, minimalist design.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Do you actually need life insurance?”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 24 words on average.
4.2 posts a week between 28 Oct and 5 Nov.
Your best post earned 6.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Do you actually need life insurance?”, 0.0% ER.
“How to spend your $100k salary”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and structured layouts with clear focal points
Voice
“We speak directly to our audience, using clear and concise language that balances professionalism with approachability.”
Recurring marks
- 01consistent use of text overlays
- 02minimalist design
- 03relatable financial themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online life insurance, Ethos is named in 3 of 6 answers.
Ethos leads. Ladder is next.
- 01 Ethos YOU 50% #3.7
- 02 Ladder 33% #2.0
- 03 Fabric 33% #3.5
- 04 Banner Life 33% #5.5
- 05 Northwestern Mutual 33% #6.0
- 06 New York Life 33% #7.0
Buyers asked. AI answered. Ethos was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 42
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: consistent use of text overlays, minimalist design.
Fix in full reportHook strengthBest post vs. median 81
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Do you actually need life insurance?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 24 words on average.
CTA templatesCadencePosts per week 88
4.2 posts a week between 28 Oct and 5 Nov.
Best posting windowsYour best post earned 6.2× the engagement of your weakest.
#1 · 0.0%
Clean and structured layouts with clear focal points
“We speak directly to our audience, using clear and concise language that balances professionalism with approachability.”