Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: pale cream backgrounds, navy and charcoal title type.
Your best post earns 0.9% engagement; the median post 0.8%. The one that landed opened with “The momentum from #ESMO26 continues!”.
4 reels, 1 carousel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 1–5 hashtags per post. 69 words on average.
4.0 posts a week between 28 Oct and 6 Nov.
Your best post earned 13× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The momentum from #ESMO26 continues!”, 0.9% ER.
“For someone living with Alzheimer's, their memory may fade,…”, 0.1% ER.
Behind the scenes posts average 0.8%, inspirational posts 0.4%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Vertical reels built on a clear title card or bold caption band, with real people framed centrally against a plain studio, indoor or campus backdrop.
Voice
“Earnest and measured: the brand says we about its teams and then steps back so advocates and scientists carry the story; a light playful line appears only when the post is about culture.”
Recurring marks
- 01pale cream backgrounds
- 02navy and charcoal title type
- 03photo cards of real event moments
- 04awareness-month title set over imagery
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 24
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: pale cream backgrounds, navy and charcoal title type.
Fix in full reportHook strengthBest post vs. median 86
Your best post earns 0.9% engagement; the median post 0.8%. The one that landed opened with “The momentum from #ESMO26 continues!”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 23
0 of 5 captions ask the reader to do anything. 1–5 hashtags per post. 69 words on average.
CTA templatesCadencePosts per week 83
4.0 posts a week between 28 Oct and 6 Nov.
Best posting windowsYour best post earned 13× the engagement of your weakest.
#1 · 0.9%
Vertical reels built on a clear title card or bold caption band, with real people framed centrally against a plain studio, indoor or campus backdrop.
“Earnest and measured: the brand says we about its teams and then steps back so advocates and scientists carry the story; a light playful line appears only when the post is about culture.”