When buyers ask AI about insurance services, GEICO is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to GEICO.
Read from the 5 answers that named GEICO.
AI links GEICO with this more than any other theme. The full report shows the exact wording from each answer.
GEICO leads. State Farm is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 GEICOYou 83% #2.6
- 02 State Farm 67% #2.0
- 03 Progressive 67% #3.0
- 04 Allstate 67% #4.0
- 05 Nationwide 67% #6.0
- 06 USAA 50% #2.7
Buyers asked. AI answered. GEICO was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
GEICO loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get GEICO onto first
- The questions to win, in the order to win them
- What to publish on GEICO's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: use of gecko mascot, seasonal themes.
Your best post earns 2.7% engagement; the median post 0.2%. The one that landed opened with “We know a thing or two about changing the game.”.
3 images, 1 reel, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 9 words on average.
4.3 posts a week between 27 Oct and 4 Nov.
Your best post earned 63× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We know a thing or two about changing the game.”, 2.7% ER.
“mood on Sunday”, 0.0% ER.
Promotional posts average 1.0%, lifestyle posts 0.1%: 9.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on key subjects like the gecko mascot, animals, and seasonal elements.
Voice
“We’re here to make insurance fun and relatable, with a playful tone and a touch of humor that keeps our audience smiling.”
Recurring marks
- 01use of gecko mascot
- 02seasonal themes
- 03humorous and playful visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance services, GEICO is named in 5 of 6 answers.
GEICO leads. State Farm is next.
- 01 GEICO YOU 83% #2.6
- 02 State Farm 67% #2.0
- 03 Progressive 67% #3.0
- 04 Allstate 67% #4.0
- 05 Nationwide 67% #6.0
- 06 USAA 50% #2.7
Buyers asked. AI answered. GEICO was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 59
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: use of gecko mascot, seasonal themes.
Fix in full reportHook strengthBest post vs. median 6
Your best post earns 2.7% engagement; the median post 0.2%. The one that landed opened with “We know a thing or two about changing the game.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 reel, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 9 words on average.
CTA templatesCadencePosts per week 89
4.3 posts a week between 27 Oct and 4 Nov.
Best posting windowsYour best post earned 63× the engagement of your weakest.
#1 · 2.7%
Centered compositions with a focus on key subjects like the gecko mascot, animals, and seasonal elements.
“We’re here to make insurance fun and relatable, with a playful tone and a touch of humor that keeps our audience smiling.”